- Ensuring quality principles in all aspects of business processes, in order to achieve growth, increase profitability and continue to innovate
- Have clear focus on customer satisfaction and its principles,
- Preserving the happiness and repute of our shareholders and employees,
- Achieving sustainable growth with an approach that respects the environment while providing products and services in line with Food Safety and Social Responsibility and engaging in activities that are aligned with the law, ethics, and human rights,
- Supporting the participation of employees in being responsible for the established integrated system by providing them the necessary training.
- To become a most preferred brand by creating high quality, innovative and diverse products in the alcoholic beverages industry as well as introducing the traditional drinking culture to consumers, at home in Turkey as well as abroad.
